One of my clients recently hit a fun milestone: she went below her goal weight.
When that happens, I always unpack exactly how she got there — because understanding what worked is just as important as the result itself.
What she didn’t do:
- cut out sugar,
- go on a shake fast,
- or willpower her way through cravings.
- What she did do: have a really good cookie most nights.
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Video Version
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What Is the “Eat More Cookies” Weight Loss Strategy?
It starts with a mindset shift that I teach inside the Naturally Healthy Club: there are no bad foods.
What determines weight loss or gain isn’t what you eat — it’s how much.
Whether it’s cookies or broccoli, if you’re eating the right amount for your body, the scale will head in the direction you want.
My client leaned into this. She:
- Experimented with smaller meal portions — but went back for more if she wasn’t satisfied
- Intentionally included a high-quality cookie from a local cookie bar most evenings
- Sometimes had half a cookie, sometimes a quarter — whatever felt satisfying
- Adjusted her eating window by having breakfast later (though I want to be clear this isn’t something I recommend unless you really want to, and it’s definitely not required)
Why It Works
When you give yourself full permission to have something — when you know cookies are on the menu tomorrow — a few things happen:
- The drama disappears. No more mental tug-of-war over whether you “should” have it.
- The urge to overeat drops. “I can have more tomorrow” is genuinely calming to your brain and stops you living in food scarcity.
- Self-trust builds. Honouring your cravings without overdoing it teaches your body and mind that you’re safe.
My client stopped eating past “satisfied” into “stuffed.”
She saved a little space for her cookie, enjoyed it fully, and moved on with her evening. No drama.
And the scale?
It took care of itself — slowly, sustainably, and enjoyably.
Putting the Strategy Into Practice
(Your Weekly Home Play)1. Start with the belief: How much I eat is way more important than what I eat. There are no bad foods.
2. Choose your treat frequency. Daily like my client? Weekends only like I do with my ice cream habit? Every other day? There’s no right answer — just what works for you.
3. Set your intention before you start eating. Decide how much you’re going to have before you open the packet — not halfway through it.
4. Coach yourself when you want more. I remind myself: “There will be plenty more ice cream in my future. I don’t need to eat it all now.”
Bonus Tip
Engineer your environment. If you have a history of overeating a particular treat, don’t leave open packets lying around.
Serve yourself your portion first, then put the rest away before you start eating — that pause point makes it so much easier to stop.
Alternatively, some of my clients find it easier to only have treats when they’re out at a café or restaurant, so they’re not managing temptation at home.
That can be a great first step for building self-trust.
Have a delicious week!
In your corner
Jules xx
(Your favourite Australian Food Scientist)
Your Invitation
If you’ve been going around in circles with food and weight — trying things, getting somewhere, then ending up back at square one — it’s not your fault.
You’ve been using strategies that don’t work for the long term.
I can help you find a strategy that works.
I’m offering a limited number of one-on-one clarity calls where we get on Zoom, just the two of us and map out a simple, personalised plan to get you to your ideal place with food and your body.
If you’ want to stop searching and start knowing exactly what to do, click here for all the details.
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See All Joyful Eating for Natural Vitality Podcast Episodes
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